This logo was also shown with many other characters in it, an element that was dropped in 2000 (with the exception of Toon Disney, when its iteration of this logo was dropped in 2002), though the original variant of the logo continued to be used until 2002, during the Playhouse Disney and Vault Disney blocks, along with "Imagineer That" segments and Disney Channel Original Movies. The new look was created by Lee Hunt Associates with help from Cuppa Coffee, Cherry Bomb Studios and English & Pockett.
Alternate versions of this logo were used for the channel's three program blocks launched one year after the rebrand: preschool-oriented morning block Playhouse Disney, adult-oriented nighttime block Vault Disney, and preteen-targeted weekend block Zoog Disney. This logo was often seen without the word "CHANNEL" underneath, and the channel was usually referred to as just "Disney".
To reflect its transition from a premium channel to a commercial-free basic cable service, the Disney Channel's presentation was dramatically overhauled on April 6, 1997, removing the word "The" from its name and becoming simply Disney Channel (the original name was used for corporate reasons until 2004, as well as some international versions of the channel).
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